In 1983, POLICE released its first collection. People loved it. Right from the start, POLICE has stood out for ‘Defining your own style’—one that lives and thrives away from the catwalks and transient trends. The early days of rugged, on-the-road imagery might be over. But audacity and determination are still very much part of the POLICE DNA. That same DNA that now thrives in POLICE watches, fragrances, jewels and leather goods. The POLICE story isn’t merely that of a brand. It’s a 35-year-old evolution of the idea of freedom.